Smart ads vs popups

Smart ads on your website can become big money makers. On the other hand, you must refrain from forcing your products or services on the site's visitors, since that will only scare them away. First, we must define what bad website ads are. A bad website ad will interfere with the easy navigation of you site. Bad ad practices include popups, popunders, and loud flashing animations to mention a few.

These forceful methods have gradually become outdated as a result of the intense annoyance and suspicion that they inspire on the site's visitors. Such tactics only prompt the visitor to leave your site immediately, fearing viruses, spy-ware, scams and overall cheap design. Additionally, most browsers will automatically block this type of forceful advertising. When a potential customer is trying to focus on the content of your site, the last thing that you want to do is to divert his / her attention with suspicious, overly aggressive advertising.

In my own experience with designing online pharmacy websites, I've learned that good and smart advertising looks natural and mixes perfectly with the background color that you chose for that particular site. Strong contrasts between the ad and the general palette of the site will tend to cheapen its look. Nonetheless, an efficient ad must also be easily noticeable. In other words, you must find a good balance between making your ad as attractive as possible without yelling "look at me!" in desperation.

In the online pharmacy industry, generic Viagra has always been a best seller. Nevertheless, I quickly understood that although most of my visitors wanted to buy Viagra online, they were also interested in the medicine indications and background information, etc.. That included comprehensive pharmacy reviews regarding the different brands of generic Viagra featured on our website, which in turn would help them feel comfortable with their decision to order it online, and particularly, to order it from us and not anyone else. Slick, smart ads helped us achieve that.

And last but not least, avoid placing large ads on the center of the page. Granted that you want your ads to be easily noticed, but it is contra-productive to block off the rest of the site with a single ad as it makes the visitor feel forced and cornered. My Best Pharmacy ads always looked better and felt better when placed on a menu on top or off to the side of a page and gave the visitor the option of clicking on it if interested. Good writing and good banners or j-peg format images are enticing tools that make up good advertising, which in turn translate into repeated clicking by potential customers, who eventually will generate earnings for you.